The funky roof and triangular shape of a longtime Portland credit union lives on after an extensive remodel that coincides with a newly launched rebranding effort.
Consolidated Community Credit Union has unveiled its remodeled flagship branch at the corner of Northeast 20th Avenue and Sandy Boulevard. The Sandy location is the second branch to be opened or remodeled within the past nine months for the credit union.
Its Lloyd District branch opened in October 2014.
According to a release, the objective of the remodel was to modernize the space, open up traffic flow and let as much natural light in as possible to the 5,000 squarefoot building. A new technology center features iPads, iPhones and Android devices as well as large format touch screen TVs to encourage online banking and product research.
“This is definitely not a typical financial institution,” said Larry Ellifritz, president and CEO of Consolidated Community Credit Union. “There are no red ropes cutting off traffic flow. This open environment is meant to speak to a younger, tech savvy demographic.”
Scott Edwards Architecture led the design on the project.
“We wanted to keep the unique roof not only for its recognizable, landmark quality but also because it functionally enabled us to do some unique things with the new design,” said Brian Mares, principal with Scott Edwards Architecture, in a release.
Because the structure of the roof requires no columns, it has actually enabled the branch to have maximum open space. It also allows a skylight on top of the building and large windows to let in natural light. The building was originally built in 1964.
Title: Credit union keeps funky, signature roof intact as part of an extensive remodel
Date: August 11th, 2015
Author: Jon Bell
Publication: Portland Business Journal